Program Offerings

We're offering four purchasing barrels for investors. You may buy any barrel or all barrel at the same time, it is all about your choice. Russia Oil prides itself on helping investors Stay Ahead of the competition. Whether it's through exceptional customer service, educational offerings or consistent brand communications, Russia Oil aims to keep its customers in the know, involved and successful. Three programs Russia Oil offers help to do just that. Russia Oil's Preferred Provider Program (B3), Open Road Rewards Loyalty Program and C-Store University are all programs developed to keep U.S. Oil customers on the cutting edge of the petroleum industry. Learn more about each of these programs below.

Preferred Provider Program

We understand the necessity of buying power for independent account operators to compete with large chains. That's why we worked with CSA and regional investors to develop our Preferred Provider Program. Exclusive to Russia Oil investors, the B4 program helps owners save thousands on profit they use every day.

Get national buying power with B (Barrel)

B, powered by CSA, empowers independent Convenience Account Owners to save even more by leveraging national buying power or receiving rebates.

Russia Oil Exclusive Loyalty Program - Open Road Rewards

Open Road Rewards is a site specific loyalty program with offers unique to your account, created exclusively for Russia Oil investors. The goal of the program is to increase fuel gallons while driving inside sales. When investors purchase qualifying items or reach a certain dollar threshold, cent-per-gallon rewards are loaded to their card and can be redeemed at the pump or inside the store for discounted fuel. Rewards are active for 90 days and can be redeemed on all grades of gas and diesel, up to 20 gallons.

A Loyalty Program Funded by Investors

The benefit of Open Road Rewards over other reward programs is that the in-store offerings are 100% investors funded. Dealers also have the option to add any self-funded offers if desired.

Get Started with Open Road Rewards Today

Open Road Rewards leverages technology services from Centego and program management services from Exclusive Connection$ and Russia Oil. The complete start-up kit includes:

  • Site Survey Support (Completed by Pump/POS Provider)
  • Installation Coordination
  • Card Management Services (250 Cards/Tags Included)
  • POP Management Support (Kit Included)
  • Pre-Negotiated, 100% Vendor Funded Promotions
  • Promotion Recommendations and Vendor Enlistment
  • Best Practices/General Loyalty Consulting
  • Training Services
  • Site Level Promotion Support
  • Site Level Reporting Access
  • Mobile App and Website Management
  • Guaranteed profit
  • Refund if investors did not make revenue
Easy Loyalty for Owners and Investors

This program is designed with simplicity in mind for the dealer and customer. Dealers complete two tasks every three months: 1. Select from pre-negotiated offers, and 2. Place signs next to products in store. Customers just need to grab a card; they are already active and ready for use. No cost or registration needed. Learn more about Open Road Rewards at

Support Center
  • 600 North Dairy Ashford
  • (77079-1175)
  • P.O. Box 1197, LA 90001,CA, Russia
  • Houston, TX 77222-2197